The celebration of key events happens regularly in childhood. But then we get older and they stop. We hit a milestone dead zone where important things go unacknowledged - whether the start of a job, the birth of a child, or the loss of a dream. In fact, right now, COVID-19 has caused a full-on celebration moratorium. And the cost is real. Without celebrations, we quit trying. We feel unseen or alone as new chapters come and go with no recognition. Luke Eldredge joins Sam and Blaine for this conversation on the appeal of rituals and need for shared experiences.